Sep 16, 2014

Malle Vallik's Words of Wisdom

Posted by AJ Blythe at Tuesday, September 16, 2014
At the recent RWAus conference, Malle Vallik (from Harlequin) said branding should start now. I asked her if that applied to unpublished authors, and if so, should we be using our author name. Her response: yes!

Taking her words of wisdom on board, I've started rebranding myself with my full name in preparation for the day when I am published. Instead of being Anita Joy, I am changing my online name to the one I hope will eventually grace the cover of my books.

So with great fanfare I introduce:  
AJ Blythe


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