At the recent RWAus conference, Malle Vallik (from Harlequin) said branding should start now. I asked her if that applied to unpublished authors, and if so, should we be using our author name. Her response: yes!
Taking her words of wisdom on board, I've started rebranding myself with my full name in preparation for the day when I am published. Instead of being Anita Joy, I am changing my online name to the one I hope will eventually grace the cover of my books.
So with great fanfare I introduce: