Is it for real? The answer is no. But the things people can do with photoshop are amazing, and someone with skill can enhance an image to make it almost impossible to detect the manipulation. Take for example the controversy about the 2013 World Press Photo of the Year. Even leading experts in the field couldn't agree on whether the photo was real or enhanced.
The other issue flagged in that controversy was where to draw the line in the sand between an enhanced photo and a fake photo?
There's very little we're exposed to in advertising these days that hasn't been 'enhanced' in some way. Doesn't a Maccas burger and fries look so much more appealing in their advertising than the real thing? That's because it is! This article (one mcburger with lies) takes you behind the scenes of 'burger styling' - from careful placement of each element in the burger to the photoshopping for the final image. It makes me wonder at what point does it cross the line from 'prettying up' to flase advertising?
Have you ever wondered if an image was real or photoshopped?